Direct Mail Marketing Vs Email Marketing: Whats Best For Your Small Business
Direct mail marketing is one of the overlooked strategies today, but it proves to still be effective in today’s marketing landscape. While email is less costly to send out, it doesn’t provide the same result as direct mail. In most cases, direct mail printing will still get better response rate than email. Although both email and direct mail has to be sent out on a regular basis, most email will never be read as they will likely end up in the spam folder.
With your direct mail marketing campaign you can invite potential clients to visit your facilities. This gives them a first hand look at how everything works and, if possible, give them a chance to speak directly with current clients, either pre op or after surgery. Talking to actual clients and seeing the results in real life greatly increases confidence and prompts people to take that step. Committing to plastic surgery is a big step and without this personal contact, many people who have been considering having work done, will never take that next step.
The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.
Direct mail marketing strategy can be the simplest way to start attracting your target audience, so you need to know the right things to do. Following are some interesting ideas sets out effective tips for making your direct mail marketing program what it requires to be.
Another advantage of direct mail marketing, is that it allows you to make a personal connection with your customers. Aside from writing a personal note or personally writing the name of the customers in the salutation, direct mail just feels more personal and special. When you do direct mail, it shows people that you invested your time and effort in creating a material especially for them. This shows them that you will extend the same care and attention when dealing with them. This will surely strengthen your relationship with your customers and lead you to earning stronger response.
Get Back to the Basics for higher response rates on your next direct mail campaign with Real Handwriting! I have worked in direct mail marketing for many years now and the one thing that has always bugged me about it was how impersonal it can really be. Most businesses want to reach your mailbox, they want to establish a good relationship with you, but they cut costs when it comes to contacting you. This results in a highly impersonal, mass produced, “you’re just a number”, advertising campaign. It’s time to get back to the basics… and here’s how.
In today’s society, we communicate more by texting, e mail, Facebook, blog posts, and instant messaging than ever… Even my 70 something Mother uses Facebook to keep up with the family!
There’s no doubt about it, the Internet has taken the world by storm. In today’s high tech world, it has become a must to make an online presence. If you are a business owner, it is important that you make your presence seen and felt in the market. But despite the uproar on the Internet, you need to understand that it has not completely displaced traditional marketing. If you still want to do direct mail marketing today, you can always do so.
Direct mail advertising is not a new trend in advertising but it is one that is sometimes overlooked by small businesses. It is a shame because this kind of advertising is capable of creating a positive response from target customers. The good thing about marketing is its ability to evolve itself with the changing times and advertising through direct mail is the best example of that. With this strategy, marketers are allowed to make a straight approach directly from the mail house to the residence or office of the customers.
With that in mind, we can say that direct mail advertising is basically a process of supplying advertising materials such as leaflets, catalogs, brochures, CDs, and so on to the homes or offices of both potential and existing customers. This mode of advertising has been proven to work as evidenced by the fact that many postal service providers gain their major share of income from ad mails. Direct mail is really popular in certain countries especially in Canada where both the addressed and unaddressed mail advertisements are said to constitute 20 percent of the overall postal income of the country.