Things To Remember When Getting Your Own Printing Postcards

Printing postcards for advertising purposes has long been a part of many companies’ marketing plans. Part of the appeal of this strategy is its efficiency and simplicity in terms of production and distribution. However, there are still many business owners and marketers who commit some mistakes when printing postcards. Below are the things that you should avoid before your order your prints from a postcard printing company.

Postcard printing is more environment friendly. Less paper consumption means less paper trash introduced into the environment, into different dumpsites, into the water supply, and practically anywhere papers get thrown until they disintegrate. Again, with postcards you forgo the use of envelopes and letterheads and go straight to pitching your product, so it is not hard to realize why postcards are a more environmentally friendly alternative. The next time you approach your commercial printing company, try to determine how many trees are cut down for your commercial printing products and how much paper wastes are thrown away with each page you print. You might realize that it would be better for your business and for the world in general if you opt for postcards instead.

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printing postcards

Postcard printing is cheaper. You may ask how postcards can possibly be cheaper if they use practically the same materials, the same ink, and the same colors as other commercial printing products. However, think of how much money you will save if you no longer have to print out your own envelopes and letterheads when reaching out to people. This also means that postcards are more direct and more convenient for both you and your customers, which is another reason postcards are so great. Since no company wants to spend so much for their publicity and marketing, postcards are the best alternative.

Over the years, a fresher and newer way for people to order their postcard printing has been practiced, and that is through the internet. There are several professional printing companies that offer high quality printing service. Moreover, all these sites also allow their clients and customers to control the creation of their card.

When you are more into cheap postcard printing that you do not want excess fees for bigger paper sizes, you can try putting on special effects such as twinkling, sparkling or glittery inks. This is the usual option for those who would want to make their postcards unique and attractive. Most postcards do not possess this kind of effects; so, by adding this design you can provide a twist in the appearance of your card. You just have to ensure that the inks you will be utilizing are appropriate to the design of your postcard. If your postcard has a star or magic wand symbol, you can easily apply the sparkling ink.

Designing and printing postcards online is a great way to get a large number of high-quality prints. Base the design around what sizes and quantities are ava…

Writing long and complicated messages.

The idea of printing postcards for marketing purposes is to reach your prospects and clients, even if they are on the move, and communicate your message to them instantly. You have a second or two to say what you have to say so do not waste this opportunity by attempting to be clever with jargons or supplying your audience with a barrage of thins that you offer. Make sure to use short, well written sentences or bullet points to get your message across and focus on one important point per mailing.

Before printing occurs, the frame and screen must undergo the pre press process, in which an emulsion is ‘scooped’ across the mesh and the ‘exposure unit’ burns away the unnecessary emulsion leaving behind a clean area in the mesh with the identical shape as the desired image. The surface (commonly referred to as a pallet) ensures that the substrate will be printed against is coated with a wide ‘pallet tape’. This serves to protect the ‘pallet’ from any unwanted ink leaking through the substrate and potentially staining the ‘pallet’ or transferring unwanted ink onto the next substrate. Next, the screen and frame are lined with a tape.

The type of tape used in for this purpose often depends upon the ink that is to be printed onto the substrate. These aggressive tapes are generally used for UV and water based inks due to the inks’ lower viscosities. The last process in the ‘pre press’ is blocking out any unwanted ‘pin holes’ in the emulsion. If these holes are left in the emulsion, the ink will continue through and leave unwanted marks. To block out these holes, materials such as tapes, speciality emulsions and ‘block out pens’ may be used effectively.

Some say printing is a dying industry. With more and more people purchasing smart phones, Ipads and other gadgets I can see how they’re reaching this conclusion. News, Sports, Advertisements and entertainment can be had with a touch of the button or the swipe of a finger. Newspapers are having trouble selling their papers and Printing companies are finding it harder to come by work. Yes. This is all true, but I believe people are failing to see the big picture. The Printing Industry isn’t dying it’s evolving.

The banner printing services have also taken a turn for the better, as with the printing technology, you do not have necessarily have to locate, visit, explain, and waste precious time waiting for banners to print error free. Now you can go through this whole banner printing venture online. Miracles of modern technology, all you have to do is to access the website of the chosen service provider , make your pick of the design and the text, narrate the quantity of the order and key in your payment particulars, and that is all there is to it. You can have your banners delivered right to your doorstep and the good thing about the whole process is that you did not have to move an inch placing the order until delivery. You can complete the whole transaction from within the comfort of your home.

Main Question:

DIY Printing postcards…?


Best Answer: by Burris Computer Forms

Postcard paper is called “card stock,” however there are varying degrees of card stock quality and you’ll want to make sure you get a high enough quality that your pictures will turn out bright and crisp. (:

We actually have a blog post about what types of postcards are best for photographers to print their photographs on! http://info.pcforms.com/DIY Printing blo…

One of our top products for photographers are the PMI (Premium Matte Inkjet) products: http://pcforms.com/advanced_search_resul…

They allow you to produce very crisp images, though we suggest you only use them with Inkjet printers, as the name suggests.

Once you’ve picked out the type of postcard you want, we have blank templates that go along with our products: http://pcforms.com/templates templates m…

We have templates for both Microsoft Word and Microsoft Publisher. We recommend Microsoft Publisher if it is available to you.

If you’d like some help getting stared, we have a free Getting Started with DIY Printing Guide that you can download: http://info.pcforms.com/download free ge…

Also, check out our blog for more DIY printing tips! http://info.pcforms.com/DIY Printing blo…

Good luck printing your images!

Chelsea


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